The three things worth writing down

Key Takeaways

The three things every woman building something needs to hear from Sabrina's story:

1. Community is a growth strategy — Sabrina sold out her first launch entirely through the people already around her

2. You don't need to have it all figured out before you start. You need one real problem and the discipline to solve it well.

3. The best businesses often start as a personal creative outlet, not a business plan

Listen while you read

Listen to the Full Episode

This is where it all began

The Story

She didn't start a business. She started a bag. Here's how one creative outlet in a room full of men became a brand women everywhere wanted in on.

Some businesses start with a pitch deck and a five-year plan. Others start with a woman sitting in a room full of people who don't quite get her, quietly building something just for herself.

Rohde Vene started as the second kind. And that is exactly what makes it worth paying attention to.

Sabrina Rohde spent years in one of the most demanding professional environments in the world — a globally recognized consulting firm known for attracting the sharpest minds in business and pushing them to their absolute limits. She thrived there. She rose faster than almost anyone before her, becoming the youngest person to reach manager level in the firm's history. By every external measure, she was exactly where she was supposed to be.

Instagram post

And she was surrounded almost entirely by men.

Not bad men. Not a hostile environment. Just a world that wasn't built with her in mind — and the particular kind of invisible exhaustion that comes from being the exception in every room, every meeting, every dynamic. The kind of exhaustion you don't name out loud because you're too busy performing at the highest level.

So she found an outlet. Bags.

It started quietly — a creative escape, something personal, something that was entirely hers in a professional life that often felt like it belonged to the firm, the client, the work. She wasn't thinking about a business. She was thinking about a beautiful, functional bag that actually worked for the life she was living.

That bag became Rohde Vene. And what started as something just for her quietly became something women everywhere wanted in on.

The more you know

Frequently Asked Questions

Who is Sabrina Rohde? Sabrina Rohde is the founder of Rohde Vene, a luxury accessories brand based in New York designed for women with full, ambitious lives. Before launching the brand, she built a highly successful career at one of the world's most prestigious consulting firms, where she became the youngest person to reach manager level in the firm's history. She left that career to build something personal — a brand rooted in her own experience as a high-performing woman who wanted a bag that was as functional as it was beautiful.

What is Rohde Vene? Rohde Vene is a luxury accessories brand designed with a systems mindset — structured, restrained, and built to reduce daily friction without sacrificing beauty. The brand launched in New York and sold out its first inventory and pre-sale, building an eight-week waitlist entirely through community and word of mouth, with no paid media or PR firm involved.

Where can I buy Rohde Vene bags? You can explore the collection and join the waitlist at rohdevene.com. You can also follow the brand on Instagram and TikTok at @rohde.vene for updates on new releases and restocks.

Instagram post

How did Rohde Vene grow so fast without paid advertising? Sabrina built Rohde Vene's early growth entirely through community — the women already around her who understood the problem firsthand and became the brand's first and most powerful advocates. This is community-led growth in its most organic form: a product built for a specific person, launched to the people who already knew they needed it, and spread through genuine word of mouth.

Why did Sabrina leave consulting to start a fashion brand? Sabrina spent years in a high-pressure, male-dominated professional environment. She was successful — exceptionally so — but she was also quietly building something just for herself on the side. A creative outlet. A way to solve a problem she experienced personally every day. That outlet became Rohde Vene, and the response from the women around her made it clear it was more than a personal project.

What makes Rohde Vene different from other luxury bag brands? Most luxury bags are designed to look a certain way. Rohde Vene is designed to work a certain way — for women who are actually living demanding, ambitious lives and need a bag that holds up to that reality without looking like it's trying too hard. The design philosophy comes from a systems mindset: structure, restraint, reducing friction. Beauty that supports the life you're actually living.

What is Sabrina's advice for women thinking about a career change? Start before you're ready. Sabrina didn't wait until Rohde Vene was fully formed before she started building it. She started with a real problem, a real solution, and the discipline to take small, intentional steps. The community came from that. The momentum came from that. The leap became possible because the foundation was already there.

What role did mentorship play in Sabrina's journey? Mentorship was a significant part of Sabrina's transition from consulting to fashion entrepreneurship. Having people in her corner who could see what she was building — and who helped her trust her own instincts about the market — made the decision to leap feel less like a risk and more like a logical next step.

Is it okay to change careers completely? Sabrina's story is proof that it is. She went from one of the most prestigious professional environments in the world to building a fashion brand from scratch — and the skills she built in consulting became the exact foundation that made Rohde Vene work. A career change isn't starting over. It's taking everything you know somewhere new.

Keep Reading