Hey bestie,
Getting found online has changed.
For years, the main goal was simple: rank on Google.
And Google still matters. But it is no longer the only place people discover businesses.
Today, people find you through three doors:
Google search
Social media
AI search tools like Google AI Overviews, ChatGPT, Claude, and Gemini
In partnership with
Granola Runs Revenue On Attio
"When I think of revenue, I think of Attio." - Shreman Shrestha, Head of Business at Granola
Here's what that adds up to:
Zero missed leads and 10x faster access to customer context
Lead triage 83% faster
Five hours saved per week with automated updates
Someone might Google “med spa near me.”
Someone else might see your Instagram Reel three times, follow you, and book months later.
And someone else might ask AI:
“Who near me can help boost collagen and reduce fine lines without surgery?”
Same type of client. Totally different path to finding you.
The businesses that win in 2026 are not relying on one platform to do all the work.
They are making it easy to find them, remember them, and choose them—wherever their ideal client is searching.
Tomorrow, I’m breaking down what each of these doors actually does for your business.
Talk soon,
Alyssa
P.S. You do not need to be everywhere at once. You just need to make sure your online presence clearly tells people who you help and what problem you solve.
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