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Latest from the Blog

Interviews, insights, and ideas for founders and creators.

GEO

GEO vs SEO 2026: Optimize for AI Search Visibility

Mar 26, 2026

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12 min read

GEO vs SEO 2026: Optimize for AI Search Visibility

Generative Engine Optimization (GEO) focuses on getting cited and recommended by AI platforms like ChatGPT, Claude, Perplexity, and Gemini - not just ranking for keywords.

Alyssa Evans

COMMUNITY

Mar 26, 2026

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8 min read

Ali Raymer: Pivoting, Becoming a Travel Advisor, and Building a Brand You Love

Your Passion is a growth strategy. Pivoting with purpose means leaning into your story, not running from it.

Alyssa Evans

MARKETING PSYCHOLOGY

Think Like Your Customer: The Marketing Strategy Most Founders Skip

Mar 26, 2026

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11 min read

Think Like Your Customer: The Marketing Strategy Most Founders Skip

The solution isn't more tactics. It's a fundamental shift in how you approach your marketing: learning to think like your customer.

Alyssa Evans

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